論壇文章

Robin Islam
2022年4月11日
In Wellness Forum
The importance of the sense of ritual is self-evident. For this reason, Alibaba has created various shopping festivals to stimulate the shopping impulse of the majority of users through the gimmicks of shopping festivals. , greatly improving the transaction volume and profit of the platform; Why does the Internet have a sense of ceremony? It is not uncommon for Internet products to have a sense of ritual, especially for e-commerce apps. As soon as the holidays are on sale, most vertical e-commerce products will change their promotional logos, and the labels at the bottom of the page will also change some lively and atmospheric icons. Create an atmosphere to activate the sense of ritual shopping, thereby improving user retention and promoting purchase conversion. This phenomenon can also be seen in daily life, ranging from National Day and Spring Festival to small town temple fairs. When it comes to festivals, it will be very lively, and the streets and alleys will all be lit up with lights; Since Internet products are an extension of offline products, it is natural to have this "intention", so what's the use Phone Number List of adding a sense of ritual to apps? Create an atmosphere: Internet products are aimed at many users and gather a variety of users. On this special day, they express their emotions through a special sense of ritual and form emotional resonance with thousands of users; Empathy: Weddings and funerals have always been a common traditional moment for the Chinese people. If you catch up with a wedding, you will be happy, and if you encounter a funeral, you will become sad. If these emotions can be correctly and timely expressed in the mobile app When it comes out, users will feel that the product is warm; Political correctness:
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Robin Islam

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